What Is a Target Audience?

  • A Target Audience is the specific section of consumers with potential interest in the product at which advertisements are aimed. The demographics of age, sex, occupation, or income are unique to each target audience.
  • Target audience refers to a specific group of people within the target market to whom the marketing message is aimed at. These people can be of a certain age group, gender or even marital status.
  • A target audience is a specific group of people within set region, at which a certain message is aimed at. This group of people normally have specific aims and interest which they set to achieve.