PROMOTING TRAINING BOTH INSIDE AND OUTSIDE THE ORGANISATION

Training, like any service, can either simply be made available or it can be actively promoted. In most organisations, learning opportunities are simply made available and those who want to use them do so. This is fine with most organisations, and training treated in this manner can be successful. For training to grow and for organisations to develop training programmes that attract people, however, it is necessary to promote and market training. At its very simplest, this means five things: the right training, in the right place, at the right time, at the right cost, advertised appropriately.

Inside the organisation: A TNA, done well, will clearly identify the right training for the particular parts of the organisation, and, if this is fed back to staff, it will be a self-advertising process.

Outside the organisation: This is clearly more difficult, and many organisations start from what they have to offer as a way of structuring training. This is all right in many cases, but it means that the organisation is trying to train people from its perception of participants’ needs. It is necessary for the organisation to speak to potential ”consumers” and clarify what their needs are and relate these to the skills and expertise that they can offer.